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The design is now classic, but at the time, the iPod introduced an elegance to the market that just wasn’t present in other products. Jobs then finally got around to showing off the device, with its stainless steel back and white front: 1 Users could expect 10 hours of music playback thanks to the iPod’s rechargeable battery. The iPod included a FireWire port, allowing support for fast transfers and charging. At 6.5 ounces, it was lighter than cell phones at the time. Jobs compared the iPod’s size to a deck of cards: 2.4 inches wide x 4 inches tall x. 2 inches thick helped make the iPod’s small size possible. Instead, he spoke about features, and the biggest one would become the marketing slogan for the iPod.Ī 5 GB capacity, 1.8-inch hard drive that was just. They named it iPod, but in true Steve Jobs fashion, he didn’t show the product right away.
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Jobs said that Apple’s brand was a perfect fit for the market and that the company was well-positioned to take on things like portable CD players with a hard-drive-based player. They chose music to get started, he said, because it was a very large target market, yet no clear market leader when it came to digital music.
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While the “iApps” were great, the lack of hardware to interface with them was a shame, he said. This event was nine months after the strategy was announced, and while iPhoto was still off in the future, things were coming along.
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The first part of the event is taken up by Jobs talking about the company’s Digital Hub strategy as he demoed iMovie and iDVD running on a Titanium PowerBook. Then there’s Jobs presentation, which is casual and friendly. 9/11 had taken place just six weeks before and cast a bit of a shadow over everything.